The installation of five solar power systems has had a direct impact on these businesses. By cutting energy expenses start-ups can now reinvest in their operations, purchase new equipment, and foster growth.
The project also included training on business model optimisation, digital marketing, and green economy practices. This approach not only reduced operational costs but also strengthened the overall business model of these small and medium-sized enterprises (SMEs), proving that green energy can be a powerful tool for driving business success.
The EU through EU PRO Plus programme supported business support organisations across Serbia allocating a total of 672,654 Euros to back the projects focusing on digitalization, marketing, resilience, greening, internationalisation, standardisation, and financial instruments. By enhancing SME competitiveness and resilience, the programme helps them recover from the pandemic and thrive in new markets, demonstrating a strong commitment to local business development and economic growth in Serbia.